B1 Food Heaven

Around Japan, the most popular and profitable section in department stores is the B1 floor (1st floor basement) – some department stores are moving it to the first floor since its so popular in contrast to their plummeting sales in other areas.  depachika (デパチカ), B1, is the food section – Japanese like to shorten and combine their words – depachika is short for department store (depaato) and basement (chika).

B1 is typically subdivided into a sweets section (high-end chocolates, cakes, wagashi 和菓子 – traditional Japanese desserts), prepared foods section (dim sum, sushi, salads, pasta, yakitori, tempura, tonkatsu, bentos, baked goods, …), and groceries (fruits, vegetables).  Its like the cosmetics department at Macy’s or Bloomingdales – where each section is subdivided into stores representing a specific brand, like Godiva Chocolates.  You can go to B1 and buy a bunch of items for dinner, bentos for a long train trip, gifts for visiting relatives, or just sample freebies.  Here’s a chowhound thread about the best depachikas.

Morozoff custard pudding…yum…

Fruit flavored vinegar drinks – its good.

Sometimes there’s too much packaging….

Expensive melons

This entry was posted in food, Japan. Bookmark the permalink.

One Response to B1 Food Heaven

  1. ちくですが says:

    この題、上手。ひよこ、かわいいねぇ。お腹、空いてきた。

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s